The world has been rocked. People’s values are evolving. The pace of disruption has accelerated. And commerce is more dynamic than ever. For brands today, everything is different. Relevance now lies at intersection of culture, purpose and society – a paradigm in which trust is the new brand equity.

We believe trust is the cornerstone of human and commercial value. It inspires change and it drives growth. It redefines culture, creativity, data and behavior. It’s what’s unique about us – Edelman is the agency of trust.

We help brands build trust by uncovering active and meaningful roles to play in people’s lives and the world. We ignite brands’ power to innovate, shape culture and influence action. We connect with multi-stakeholder audiences, from consumers and employees to policy makers and media.

Trust isn’t bought, it’s earned. Earned is our mindset – it’s in everything we do. More than just media, we connect with people, platforms, channels, voices and content creators to amplify the right stories to the right audiences, driving the right actions and the right outcomes.


We solve for consumers and for business. Our approach to research, strategy, planning and creative delivers engaging campaigns that not only entertain and inform, but also make measurable commercial impact. Our award-winning team develops ideas that are social-by-design, backed with data and insights and brought to life through rich storytelling and multi-channel activations.

Our expertise spans food and beverage, travel and hospitality, arts and culture, fashion and retail, technology, luxury, automotive, community engagement, financial services, consumer packaged goods and more. Our work spans from earned media storytelling, content development, influencer engagement, integrated marketing, local and regional activation, sponsorships and collaborations, new product launches and openings.

We’re nimble and quick, considered and smart. We know that in today’s world, marketers need to be responsive and have partners that understand how to listen, monitor and move into market with not only speed, but also with strategic rigor and razor-sharp execution. We’re looking forward to our next challenge.