Our work as a global communications firm is built on earning the trust of our clients’ stakeholders through reputation management, commerce and brand advocacy. For more than 20 years, we have studied the influence of trust across society — government, media, business, and NGOs — to shape conversation, drive results and earn action. Our work has proven that an organization’s ability to succeed or fail is defined by trust in their mission and leadership, and our industry-leading research explains why.
In its 22nd year, the Edelman Trust Barometer is an annual global survey of more than 36,000 respondents in 28 countries. The report is published in January and covers a range of timely and important societal indicators of trust among business, media, government and NGOs, shaping conversation and setting the agenda for the year ahead.