Through a wide network of media relationships and deep understanding of the digital landscape in the local markets, we bring vast resources to bear in consumer marketing, digital, traditional and online media services, to help companies solve marketing challenges.
Our travel and hospitality offering has a strategic combination of expertise in consumer branding, digital innovation and wide network of media relationships within the travel landscape. Our local team of tourism experts draws resources from the global Edelman network, and delivers local insights and creativity. Clients include hospitality brands, iconic attractions and online tourism providers.
We created a community campaign for Marriott International in the hope of spreading positivity during the global pandemic. The "Light for Hope" initiative used the façade of hotels as canvas, lighting up a smiley face across nearly 300 participating hotels across Asia Pacific. We used the happy demeanour to radiate hope and positivity to the communities. The campaign successfully re-energized associates and positioned Marriott International as leader in the region. The campaign received tremendous impact of social media and won silver in the Asia Pacific PR campaign of the year of PR Awards Asia 2021.
Tapping into concept of travel fantasy, highlighting the idea of sounds eliciting travel memories and fantasies, we created the “Fly Fantasy” digital campaign for Expedia in Hong Kong. The campaign was hosted on Expedia HK’s social media platform with yoga influencers sharing poses inspired by their favorite travel destination with sounds playing in the background that reminds them of the destination. The use of yoga influencers further reinforced Expedia’s unique value prop of “support from start to finish”. The “Fly Fantasy” campaign attracted over 350,000 reach and 19,600 engagement in total on the brand’s owned channels and the influencers’ social media pages.