#ABreathOfHope Filter Challenge
Brand | Digital | Health
Lung cancer is one of the leading cancer killers in Hong Kong but a lot of people do not find it relevant to them. We want to tell public how ‘random’ the disease is and that everyone can be the next victim. We launched #ABreathOfHope Filter Challenge which asked public to share their breath on social media to raise fund for the lung cancer community and buld awareness of the disease and its impacts.