The Opening of HKPM
Hong Kong Palace Museum / West Kowloon Cultural District Authority
Brand | Corporate
Following the successful opening of M+, Edelman Hong Kong once again worked hand in hand with the West Kowloon Cultural District Authority to launch the city’s newest arts and cultural landmark – the Hong Kong Palace Museum.
Through a holistic communication program interweaving with three-phased approach, the HKPM sets to become one of the world’s leading cultural institutions committed to the appreciation of Chinese art and culture, while advancing dialogue among world civilisations.