Try Rugby Programme
Brand | Corporate | Digital
To raise awareness of HSBC Try Rugby Programme in opening up a world of opportunity for HK kids and to support children’s wellbeing during the pandemic when schools were closed, our strategy was to speak to academic-driven HK parents to debunk the myths of rugby and demonstrate how skills learned from rugby support children’s future success. The integrated campaign centered around a video series was launched on a new e-learning microsite. It was amplified through paid, owned and earned channels. Successfully raised awareness and drove participation to the Programme in supporting children’s wellbeing through play and learn during pandemic.