The New Word
Brand | Digital | Influencer
How do you convince dairy milk lovers to drink plant-milk? This was our challenge with Oatly, the Swedish oat-milk brand as it entered the Hong Kong market back in 2019. Oatly believes that shifting from dairy to a plant-based diet is better for our bodies and the planet, but in Hong Kong, despite 90% of the native population being lactose intolerant, dairy consumption was increasing.* We raised a debate about dairy milk vs plant-based milk and persuade the public to buy Oatly.
*Hong Kong Dairy market expected to grow annually by nearly 5% (source: Statista 2019)