Zero Grounds Coffee Campaign
Starbucks Hong Kong
Brand | Employee Experience | Public Affairs
Starbucks is committed to inspiring customers to create a positive change. A series of engagement activities were launched to raise public awareness of coffee grounds upcycling, such as making used grounds available to customers in stores for free, interactive coffee grounds workshops for customers and urban farming for partners (employees) and local schools. Coffee grounds merchandise were launched to raise funds and campaign was amplified through media and bloggers.