From the ‘new normal’ to a ‘new future’, lifestyle and retail brands stand at the forefront of the ever-shifting lifestyle behavior. Brands have to constantly evolve and adapt its communications to stay top-of-mind, fuel growth and build trust.

Edelman HKTT brings to retailers and lifestyle brands a deep and wide network of local and regional media and influencer relationships and extensive industry contacts that enable us to anticipate trends and breakthrough in the increasingly complex and noisy media landscape. Our offerings employ a strategic integration of expertise in brand positioning and messaging, traditional and online media engagement, influencer strategies and management, digital innovation and creative solutions, and tap into the extensive Edelman network and breadth of resources to help brands and companies solve marketing challenges.